Service-based solopreneurs and freelancers:
Write your high-converting website in a day
With Blank Page to
Booked Out
The copywriter created, step-by-step system for writing web copy that converts and sounds like you:
4 detailed page templates, broken down into bite-sized sections
Video walkthroughs + writing prompts to guide you through
Created for service-based solopreneurs, freelancers & founders
Beginner-friendly, but based on proper copywriting principles
Headline + CTA formulas to connect & convert with zero sleaze
An editing checklist to help you make it shine & publish with confidence
Wish you could have a website that converts,
without hours of writing, redrafting and fiddling with ChatGPT?
If you'd love to convert more clients via your website, but don't know where to start...
If you sheepishly send people to Instagram instead of the website you pay hosting fees for every month...
If you can't waste any more time writing copy that doesn't make you money...
This is for you.
Maybe you:
Have tried using AI, but however smart your prompts, you get meh copy that sounds wrong and doesn’t work.
Feel realistic about the fact a copywriter is waaay out of your budget, even though you’d love some help.
Are far too busy working with clients and dealing with social media to figure out how to write your website copy.
Would love to find a way to bring in consistent clients without the constant marketing burnout and feast-and-famine stress.
A time-saving system to create sparky, conversion-focused copy that you love...and that becomes the centre of your marketing.
Proper, pro copywriting knowledge that you can use on your own, with support and structure built in.
A website copywriting system that is broken down into tiny, easy to follow steps, so you make tangible progress, fast.
A site written using proven conversion principles, designed specifically to bring you more clients.
Hey! I'm Alice...
I've been a copywriter since (gulp!) 2010. When MySpace was still a thing and brick phones were normal. Back then, all I wanted was big corporate clients and agencies. Then I got them...
And I realised that my heart wasn't in all that. My heart was (and is) with people like you and me. The little businesses with big ideas.
I know you don't have a huge marketing budget. I know AI has let you down. I know most copywriting courses are designed for copywriters, not business owners.
That's why I'm here. I've poured all my 16+ years of experience, 100s of pages of website copy written, and $1000s of high-level training into a simple set of steps. So you can create website copy that converts, without wasting time.
But Alice.. I don't know who the heck you are. Why should I just trust you?
You shouldn't, and I'm not asking you to.
Drop me an email and ask me anything you like. About me, my experience, the course, my love of sequins...anything!
The email you need is [email protected]. I respond personally to every message.
In 2026, the LinkedIn gurus are telling you to ‘create your copy in seconds with a single AI prompt’.
And you've tried, but the results just aren't good enough.
Meanwhile, your potential clients are burned-out, sceptical and drowning in slop.
When they land on your website, they want to feel, deeply, that they can trust you.
They want realness, connection and humanity.
You know all this. But that doesn't mean you magically have the cash for a copywriter,
or the time to write your website copy yourself.
You need a way to write real, human, conversion-boosting copy, without spending time or money you don't have...
Introducing...
Blank Page to Booked Out
For service-based solopreneurs and freelancers.
Write your high-converting website in a day, with templates for every page.
Here's what you'll get:
4 page templates for a complete website (home, about, services and contact)
Every page broken down into small, manageable sections. No staring at a blank page.
A 5-minute, 3-part prep exercise to show you exactly what your audience needs to hear on each page.
A complete website writing system based on proper, pro copywriting frameworks.
Video walkthroughs for every page and section, so you have clear guidance at every step.
Examples provided so you can see clearly how to make each template your own.
Writing prompts for each section, to help spark your ideas, clarify your voice, and eliminate writer's block.
Headline and CTA formulas for you to personalise, making the hard parts easy and effective.
Voice of customer research training so you can naturally, authentically draw people in.
Offer to audience connection training to help you make every service a no-brainer.
Competitor research training so you can position yourself in the perfect place in your market.
8-point editing checklist for polished, confident, ready-to-go copy you're proud of.
Dedicate 1 day to writing your website copy.
Convert more clients, more easily, forever.
Blank Page to Booked Out
$27
Everything you need to write your website in a day and start converting more clients:
4 page templates with video walkthroughs, explanations, examples and writing prompts.
Headline and CTA formulas.
3 optional prep trainings (customer and competitor research, plus offer to audience connection).
Editing checklist.
Not quite sure? Get your questions answered here:
Can I get a refund if I don't like the course?
Yes, you can get a refund any time within the first 14 days after purchase.
All we ask is that you let us know why so that we can improve. Please email [email protected] stating why you'd like a refund and we'll get it done straight away.
How many trainings are included and how long are they?
You'll get 4 short prep trainings (including competitor and customer research, swipe file setup and offer to audience connection).
3 long(ish) page walkthroughs for home, about and services of around 25-35 minutes each, plus 1 short contact page training. Each is designed to be paused often as you work through and write.
3 other short trainings: headlines, CTAs and editing.
Plus 4 page templates, 2 research spreadsheets and a course workbook to keep everything together.
The only really essential bits are the 4 page templates and trainings. Everything else is optional depending on your existing knowledge.
How long does it really take to work through the course?
You should be able to do the writing itself in a day, and that's the amount of time I recommend you set aside. That gives you around 2.5-3 hours for each of the 3 main pages (the contact page is short and will take much less time!).
You will need a little more time to do the prep work, but how much depends on whether you already have a clear marketing strategy in place. If you don't, you should set aside half a day for this.
Editing time is variable, but can usually be done in 2-3 hours.
Why is the course so cheap?
We want to make this as accessible as possible for solo business owners who might be struggling in the current economic climate.
If the price becomes unsustainable in future, we may raise it, but we're happy to see how it goes for now.
Will this help me with other types of copywriting, like ads or landing pages?
Yes! the copywriting skills you'll learn can be used to help you write just about anything.
Can i ask you something else?
Of course. Email [email protected].
Get your website copy written, and bringing you clients, without wasting more time:
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